It’s a complaint about the company because those are the figures FROM the company, itself ... :-) ...
If one is calling the actual figures from the company Apple, “propaganda” ... then they’re complaining about Apple.
The article is not sourced from Apple. There's a lot more to the article than figures, and very little of it that's not entirely subjective.
Nobody that's used to having to parse through the kind of polemic that's found in most of the articles that get posted here could possibly miss that.