I didn’t make Apple successful ... I’m talking about the mass of consumers who did make Apple successful.
AND ... to make it more clear why I’m talking about this “mass of consumers” ... it’s because you can’t have these kinds of CRAZY-WILD PROFITS, quarter after quarter unless Apple is doing things RIGHT for this mass of consumers.
I’m talking about “THEM”!
The more we talk about this, the more counter-intuitive that 1984 Superbowl commercial seems to be.