[Bratch]

Heartland Passion: You don’t run up numbers like “American Sniper” did without scoring broadly, but Middle America made a major difference.  

“It played great everywhere, in the big cities and suburbs and red and blue states,” said Dan Fellman.

“But if you look at the top 20 locales, you see places like Texas, Oklahoma, Albuquerque, which don’t normally turn out for R-rated films. It played like a superhero movie in places like Dallas, but this time the superhero was real, and that mattered.”

[Teacher317]

“But if you look at the top 20 locales, you see places like Texas, Oklahoma, Albuquerque, which don’t normally turn out for R-rated films. It played like a superhero movie in places like Dallas, but this time the superhero was real, and that mattered.”

Even their language shows that they have no clue... "it played like"... as if it was a con job, and not something happening that was real and meaningful and wanted. They want to use tricks to sell tickets (like the Seth Rogen *spit* con job for his insipid movie), and don't even care to try to make anything that people will want to see, on its own merits.