Actually, most people own stocks:
-but most adults are not employed: Number of employees: 118,402,000 ÷ Civilian Noninstitutional Population over 16: 249,027,000 = 47% vs. 52% for stocks. More:
How many Americans have 401(k)s? In 2012, about 52 million American workers were active 401(k) participants, and there were about 515,000 401(k) plans.
(from here) There are nearly 15 million IRA accounts held by more than 11 million people with total assets of just over $1 trillion.
And the carnage begins..l