It’s not the cash cow it may appear to be - the rates for political ads must be the lowest rates a radio or TV station sells advertising at.....or at least it used to be that way.
So it can be a big top line number, but these ads may have taken air time that would have been sold at a higher rate to a normal advertiser. And then there’s the fact that normal advertisers avoid air time around elections because they know everybody is sick of political ads.
So its a revenue stream, but it has a down side.
Just another reason to dislike my local news media. Most all were reporting Greg Orman up by 1 point when in reality, Pat Roberts won by 10 points. That’s an 11 point swing and nowhere close to what they were reporting.
CGato
Not just electronic media. Print/mailing houses do very well also.