The GOP doesn’t outline principles or define goals. Why would a democrat voter of color based preferences vote for whitey when the colored democrat offers the same thing without the shame of voting for a republican?
Actually, the GOP doesn't say anything. They are the only political party in the world, who's strategy is NOT to talk to voters. This is not new, they've been doing (or rather not doing) this for years and years. The GOP ought to have its license as a "political" party revoked for incompetence and malfeasance. That's what happens when you run a party like a club. Dump the country club.