Viguerie has been at it since mailing lists were maintained on reel-to-reel tape.
He makes a persuasive case in his article. Wave elections are not fought on local issues. "We're not Obama" is a weak strategy. As he points out, a cautious, first do no harm, prevent defense is a good way to throw away a historic opportunity to damn the Democrat brand for a generation.
This is not to say that local issues don't matter. But the GOP needs to project a bold and optimistic vision of reform and growth for the nation's future. Voters of all "identities" need to be persuaded how conservatism can help them, why they should abandon the 'Rat plantation.
I just wanted to point out Vigerie has a vested interest in nationalizing elections for his fund raising efforts.
I’m not sure the GOP strategists have given up on some national themes as it is too early to tell—and the money isn’t there for big nationwide advertising compared to the Dems.
One reason for this is the resistance of the ultra right base to anything put out by the national GOP that they don’t feel ADEQUATELY represents their views.
The GOP is at a crucial implosion point because of the clash within the party over who is more conservative than who. Some see this as good, and some see it as short-sighted.