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Being a designer myself, a few things jump right out about that watch.

First, they created an “H” on the face of all those rose gold screws. Interesting touch, maybe a little overkill but it does say that a lot of effort went into the design of this.

But, they’re screwed in at random. Take your pick, they’re every which way. Totally blew the impression they’re trying to make. Thoughtless.

If I was in a position to blow $18K or more on a watch, it would not be this. It would be something that will hold value, that has been around for a while, maybe even a vintage watch. Piaget, Patek-Philippe, Rolex, etc.