They have been doing stuff like this for years. I remember a local PSA that invited one and all to drop by for free lunches the entire summer. No income check or requirements. This was in Conroe.
Things like this are just showing how the breeding class and the taxpayer class are increasingly becoming mutually exclusive. I’d like to think of taxpayers’ children lining up for this benefit for which their parents have paid, but I don’t think many of the children have taxpayer parents (at least in the Philly public school system).