Branding is well understood. That's why Coke(tm) yanked New Coke so fast. It was killing their brand.
The Republican brand is now damaged by liberals.
I doesn't help you guys that folks like me are keeping it at the forefront of the voter's minds.
Your brand is worth nothing, because liberals corrupted it.
GOP stands for caving.
GOP stands for waffling.
GOP stands for the rich guy.
GOP hates women.
Those may not be true, but it's the brand you've earned.
And on the conservative, side, the GOP stands for abortion, and gun-control.
They didn't used to, but they do now.
/johnny
And YOUR brand is what?
What’s that again?
Never heard of em.
That's been true since the days of Trent Lott and Bill Frist.
-PJ