The relevant physics question is whether eight hydrogen atoms have less energy than one oxygen atom. If so, then converting one oxygen atom into eight hydrogen atoms will release energy — if it can be done. SHT (bad name for a company) claims it can.
Fissioning (splitting) atoms heavier than Lead (Pb) yields energy.
Fusioning (combining) atoms lighter than Lead yields energy.
Fissioning atoms lighter than Lead consumes energy.
Fusioning atoms heavier than Lead consumes energy.
That's why the Sun releases (rather than consumes) energy: It fusions Hydrogen into Helium.
That's why "Little Boy" (the Hiroshima bomb) and "Fat Man" (the Nagasaki bomb) released energy: They fissioned Uranium or, respectively, Plutonium (which both have Atomic Numbers greater than that of Lead).
So, to answer you question: Fissioning Oxygen into Hydrogen consumes energy.
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