Conversely, we could take a look at what women and men find unattractive and it would support this study. Think about the hovering beta males and/or clingy/needy guys you know, or even dated. Makes you cringe with disgust, right? The same can almost be said about men and unattractive women and /or mean women. However, there is the graph to where most men will put up with a woman's craziness or meanness in proportion to how much they find them attractive.
No, it has to do with society. In most other societies intelligent and attractive women go after intelligent and successful gentlemen. They expect to be treated as ladies -because they are. The ‘bad boy’ types are universally scorned as scoundrels -because they are.
Only liberalism could obscure and degrade the roles in creating a family.