A Dick’s opened up near me, talking a HUGE extravaganza of a store. Very modern, upscale looking. I am not the big sports guy, in fact, perhaps farthest from it. And I would never pretend to know much of anything about a business I don’t really care about....but sometimes you see a “Best Buy” kind of situation where sure, the store might do a good business just on flash, but in this era of very low retail margins, it’s hard for me to imagine such a huge store making sense.
Listening to business news it seems the Internet is slowly but surely taking whatever business there is away from brick and mortar stores. So it seems you would not be alone in that assessment.
I myself buy the majority of sports equipment and clothing from Dick's via the Internet. And I can return/exchange at the store no problem.