The only “creepy” thing about this story is the news media. If these were Chucky dolls with blood on them, then you report a creepy story. But finding a doll like this would cause a normal person to assume it as a lovely gift to a child. The emphasis here is in “normal”...something the news media is not these days.
One of the stories (at least) said the dolls resembled the girls in the home. Now if that was the case, yes, that’s creepy. If it’s a completely different hair color and hairdo than that’s different.