I highly doubt it was intentional.
Likely scenario: Separatists thought they were targeting an Ukrainian transport (and completely ignored the civilian squawk code? Didn’t know how to read it?) and fired the missile.
If reports coming out about the intercepted calls and the number of heat signatures from intercepting missile are confirmed, it would indicate that whoever fired the missile knew almost instantly that they’d screwed up.
Not instantly. The guy had time to upload a video of the shootdown. He did remove it about an hour later.
Post showing original copy of Girkin claiming he shot down a plane.