One of the best moves the MLS has made was purpose built down-sized stadiums. Get the crowd down around 30,000 and everybody feels like part of the show.
A 20-30,000 stadium costs a small fraction per seat when compared to a 60-80,000 stadium.
Building smaller stadiums improves the experience for the fans and brings them closer to the game.
The MLS is profitable because it controls costs and delivers real value for the fans’ dollars. Football is now more popular in the USA than hockey and baseball.
And their top teams, like the German Budesliga, are cultivating youth talent. The next US World Cup team will be drawn from an existing MLS team.
The sport is well positioned for continued growth.