EVERYONE wants to hold the “conservative” mantle, so they call themselves the “conservative” this and the “conservative” that and it fools enough people.
In this case they helped foot the bill to get out the black vote for Cochran.
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You know, this is another thing that really peeves me about the RNC and the Republican Establishment. In all their mailers, these idiots apparently believe all they need to do to gain our support is gratuitously invoke Ronald Reagan's name, drop in the word “conservative” a couple dozen times to describe themselves, and drop in the word "liberal" a couple dozen times to denounce their opponents. This completely stale tactic might have fooled some of the conservative base 10 years ago but carries almost zero impact now. The conservative/Tea Party movement is far more sophisticated today and we actually judge our elected politicians’ by their ACTIONS, not because they SAY "vote for us because we're conservative and they're liberal" during campaign season.
The mailers have much in common with an Obama speech. Long on platitudes and generalities.