My wife and I have toured Utah many times in the last ten or more years. It has to be the all-around most scenic state in the country. A few years ago I asked my wife if she could have a second home anywhere in the country (we live in Wisconsin), where would she have it. She said outside Moab.
Oh, indeed it is gorgeous. And some of the most beautiful parts have no people within 50 miles. While Alaska is the number one place to get lost forever, Utah brings in a close second.
But you can well imagine that urbanites, used to cacophony and crowds, live entertainment and excitement, would be bored to tears there. It is for people who appreciate wilderness.