I don't think Amazon's prices are what they used to be. I bought a Dyson vacuum cleaner that was marked $489 from Amazon (on sale from $499). Best Buy had the same vacuum with the price hidden (one of those "place item in cart to see price" deals) for $449. I think they do this so that Amazon can't match them.
Anyways, like you I try to buy in-store when I can. I'm tired of seeing empty storefronts. It's depressing. So I went to my local BB, where I make most of my major electronic purchases, and the same vacuum was marked $489 but the salesman said he'd price-match BB's website. Turned out he didn't need to. The scanned price was $449.
Best Buy is really trying hard these days to stop being Amazon's showroom.
I'm still an Amazon Prime member (for the TV services) and spend a lot of money through Amazon, usually buying small, cheap stuff I don't need right away to take advantage of the free shipping.
People think on-line is easier because they don’t have to get off their butts. Some retail store should do an ad:
shows user shopping on line/add to cart
continue shopping or checkout/check out
fill out customer info/credit card info
choose shipping (free with $79 card/expensive express/or
free in 5 to 7 business days.
Then wait.
or
pick out item
check out/swipe card/leave with purchase.