Years and years ago when I listened to Rush, I often heard him say that he had something like 20 million listeners. Either he has experienced one heck of a loss of listeners or he was lying.
There’s a third possibility: my memory was wrong.
All numbers are estimates and guesswork. For Rush, I’ve seen guesses between 14 million and 25 million. Regardless, he still draws a big crowd, talk-radiowise.
I listen to Rush, but there might be weeks in which I don’t. Therefore, on a monthly rating of listeners, a program is probably getting a percentage of those who do listen. So, it’s possible to have a higher TOTAL listenership number.