This is exactly what scripture tells us will happen toward the end of time. satan is the prince of the power of the air.
These folks are doing exactly what satan has influenced them to do. I would expect, a large percentage of those participating have NO IDEA this is of satan himself.
What Christians should do is gather and pray. Call out the demonic influences in the Holy name of Jesus. This is an awesome opportunity to witness, plant the seed and step back and watch the Holy Spirit lead some of these wayward spoonfeds to the Lord.
Best response of all...homerun!