This is not about sports fans. This is about how, today, a man can be SET UP to blert something that some consider "racist"/"sexist"/"homophobic", and have his business ruined and his life upturned.
This is about Mozilla CEO Brendan Eich. This is about Paula Deen. This is about two guys getting fired for making a dongle joke within hearing of a radical feminist.
This is about something that could happen to any one of us, although probably on a smaller scale. This is about EACH of us being one remark away from being jobless and unemployable. THAT is why it has such traction here.
Thank you. That is why it resonates.