Well no actually He didn't deny that.....rather he said, as he stood before Pilot and Pilot asked.... “Are You the King of the Jews?” ...And Jesus said to him,... “It is as you say.” Matt 27:11
Once again we see Jesus getting personal here.....with that same question that always creeps up...”who do you say that I am”. ... Only in this case Jesus is brilliantly putting it directly into Pilots lap that it is he who has framed the question of who he is. One of the reasons I love Jesus is he was a master at creating a situation where one always had to face themselves and where they were standing concerning Him...regardless of the circumstances it was always about who he is.
11 And Jesus stood before the governor: and the governor asked him, saying, Art thou the King of the Jews? And Jesus said unto him, Thou sayest.
12 And when he was accused of the chief priests and elders, he answered nothing.
13 Then said Pilate unto him, Hearest thou not how many things they witness against thee?
14 And he answered him to never a word; insomuch that the governor marvelled greatly.