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To: servo1969
Television networks aren’t being foolish by driving away older viewers. They’re working closely with ad agencies that want the same thing.

This guy has never sat through a marketing meeting in his life, I suspect. He thinks that it's the networks and the ad agencies that are driving this? It's the advertisers and their marketing people, who are relentlessly data-driven, looking at the ROI for every marketing dollar. Ad agencies execute the brief from the client, including target demographics, and come up with a bunch of ideas, hoping the client likes one of them. Networks program to maximize the revenue from those advertisers.

18 posted on 04/14/2014 4:39:32 PM PDT by Bubba Ho-Tep ("More weight!"--Giles Corey)
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To: Bubba Ho-Tep
It's the advertisers and their marketing people, who are relentlessly data-driven, looking at the ROI for every marketing dollar.

An advertiser's goal is to make people unhappy with what they have. People consumed by envy, Democrats, are putty in their hands. The Democrat base is TV advertizing gold.

23 posted on 04/14/2014 4:56:40 PM PDT by Reeses
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