"Conservatism aside (and in the Bush family, it certainly seems to be) the biggest thing that makes Jeb non-viable is his surname."
I can just see the Dems slogan in 2016: "Clinton was the last of the president during '90's-era Prosperity'... Bush was the last name of the president who made you lose your job and your 401(k)"...
And the GOP-E is definitely dumb enough to fall for it. Look at 2012, when they nominated the father of Obamacare and gay ‘marriage’ to run for President.