Yes, voters do have to seriously consider the difficulties caused by the Affordable Health Care...
Look - Over there!!!! Income Inequality! Unequal Wages for Women! Higher Minimum Wage! Free beer!
Did I mention Unequal Wages of Women?!
"Yes, income inequality, or 'low wages' as normal people call it, is a problem for many people. And 0bamaCare more than doubles the problem of low wages and here is how..."
You have to strip their hook of the bait and set the hook in their foot.