There is one simple reason for this.
Say what you want about Dodge reliability and quality (I have always preferred Ford trucks myself) the current Ram is the best looking pickup on the road.
I have a 2009 Ram I picked up super cheap- I bought it to haul junk to the recycler and to pick up firewood. So I only cared about price at the time. First Dodge I ever bought after swearing all my life I would never own one.
Bottom line: They still aren’t (at least as of 09) built to the quality level of the competition BUT it rides better, and looks better than any truck I ever had. But it “feels” cheap.
You can call it a Chrysler or Dodge but it still smells like a Plymouth.
Learned to drive on a 56 Plymouth wagon...was brand new then. Flathead 6, 3 on the tree. Brakes went weekly. Cardboard door panels but they were two tone, black and grey.