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Here is my whiskey recipe:

1) Place a solution of 40% alcohol and 60% water in a jar.
2) Take a piece of wood and char it good.
3) Place the stick in the jar.
4) Set aside for a few months.

It is very simple.

I'm not an expert on this but I do know a few things. From a sippers perspective, JD #7 (Black Label) is on a par with Jim Beam White label. Beam costs considerably less. While not bad, overall, JD is not the best value for the cost. The truth of the matter is, Ky Bourbons such as Evan Williams (Black Label), a Heaven Hill product, is in my opinion just as good if not better tasting as JD and at half the price.

Bourbon (and Tenn Whiskey) are of course subjective when it comes to taste preferences. Many Bourbons have a hot peppery taste, for example Wild Turkey 101. Having said that and granting that the consumer decides where to spend their money, I would suggest that there are numerous Bourbons that cost the same or less than JD #7 and taste better.

For example: Old Grand Dad (BIB), Evan Williams Single Barrel, Buffalo Trace, Wild Turkey 101, Old Forester Signature, Eligah Craig and Four Roses Yellow Label. For a little more money there is Bulleit, Four Roses Single Barrel, Knob Creek, Wild Turkey Rare Breed to name a few.

Some on this thread are confusing Bourbons/Tenn Whiskey with Rye or High Rye and/or Wheat mash bills. Not that there is anything wrong with those but they are not Bourbon or Tenn Whiskey. Also, Scotch is a Whiskey (or Whisky) and Bourbon is a Whiskey. Vodka is not a whiskey. Although Scotch is a whiskey, it is not a fair comparison to Bourbon because the mash bills and other production methods are are different.