Super Bowl? The small mom-and-pop shops and local gubmints in New Jersey were used like rented mules by the NFL. They don’t care about anything except $$$.
4% of the population is gay. 60% are spiritual and Christians. Like anything else or any other business they don’t want to piss off potential consumers or viewers. That is why they are PC about this. When Christians start canceling DirecTV and get bored of watching football and their funding and revenue stream is threatened then And only then will they pay attention.
In my humble opinion, the best way to handle a gay marriage request to a baker is for the Baker to say “okay I will be happy to take your money. But I am going to donate the entire check you write to _____ (fill in the blank with your favorite anti gay marriage group). Here is your bill, and I am just going to endorse it and deposit it Straight to their fundraising account.
When would you like your cake delivered?
that is a fantastic idea of a way to deal with it.