You make a good point, the writer isn't looking for the "talent" in the rights places.
In two cycles tea party people are winning major upsets over the GOPe and then the democrat party, there is evidently a lot of good, new talent, involved in those many campaigns.
According to wiki: “Ruffini was a signatory to an amicus curiae brief submitted to the Supreme Court in support of same-sex marriage during the Hollingsworth v. Perry case”.
This guy, and many in the Party apparatus, “Don’t want no Tea Party people ‘round here!” for various reasons.
Blaming their failure on ‘tchnology’ or ‘organization’ is a convenient self-delusion.