the GOP need and identity based strategy that is based upon old school American values. Hard work, the American Dream, building a future for your kids, a strong defense. They need to stop catering to groups and instead peel off those willing to listen.
Make the GOP a brand of winners, and cast the democrats as the brand for losers. They can start by correcting the left every time they attempt to associate the right with the crimes of the left, like. Jim Crow laws and the Klan. Right now the GOP will call attacks like that unfair, when they need to be out reminding the American people that those events were the work of democrats.
Very well put. I agree completely.