Why Coca Cola's Multicultural 'America the Beautiful' Ad Was Offensive

Breitbart ^ | 2 Feb 2014 | Michael Patrick Leahy

[SoConPubbie]

Executives at Coca Cola thought it was a good idea to run a 60 second Super Bowl ad featuring children singing "America the Beautiful" – a deeply Christian patriotic anthem whose theme is unity – in several foreign languages. The ad also prominently features a gay couple.

Conservatives instantly lit up social media with objections, with many vowing to boycott the soda company's products.

“If we cannot be proud enough as a country to sing 'American the Beautiful' in English in a commercial during the Super Bowl, by a company as American as they come — doggone we are on the road to perdition," said former GOP Rep. Allen West. 

The lyrics of the song, written in 1893 by Wellesley College Professor Katherine Lee Bates, ask God to grant America “brotherhood / From sea to shining sea.”

As far as the executives at Coca Cola are concerned, however, the United States of America is no longer a nation ruled by the Constitution and American traditions in which English is the language of government. It is not a nation governed in the Anglo-American tradition of liberty. It is instead a nation governed by some all inclusive multi-cultural synthesis of the various forms of government in the world, as expressed by the multiple languages used in the Super Bowl ad to sing a uniquely American hymn that celebrates our heritage.

“We don't get to pick and chose whether America should be diverse or not,” says one of the women featured in the ad on a behind-the-scenes video posted by Coca Cola, “It is diverse.....We need to celebrate all the different diversities.”

[DefeatCorruption]

Just want to register my OUTRAGE over this commercial. My family came to America in the early 1900’s and ASSIMILATED into the culture of being American. How dare they air such an insulting commercial which is really a slap in the face to everyone who did it the hard way.

[dalereed]

The biggest percentage of Coca Cola sales are in foreign countries so to them it probably makes sense.

[Texas Songwriter]

I am a farmer and cattle raiser. So, you say human culture is analogous. You can say that all day long but husbandry, would be a closer phylogenetic example than corn to diseased cattle. Your 'analogy' is thick with political correctness. So you run along and keep spreading your foolishness and watch your country decline. As I said before…. the American Melting Pot is how we immerse people of all kinds into this experiment called America. My prescription is not one of exclusion, but one of inclusion e pluribus unum…….not Balkanization, division, and destruction.

[cynwoody]

Mexican restaurants and their illegal staff, hell no!

What about Micky D? LOL!

[alstewartfan]

What a silly analogy. People by their very nature are all unique. It is flat-out stupid to think that adding new colors or languages will automatically have a nourishing effect upon the host. Especially when the new arrivals *loathe* America and her Constitution, as many do. And you know this, but you’d rather sound oh so clever, tolerant and understanding. Bob

[Lisbon1940]

We all embraced the Cheerios ad, as we should have. I’m not calling for Balkanization but inclusion.

[Rebelbase]

I’m offended. I just realized most of my clothing was made in South and Central America or Asia.

NAFTA offends me and China offends me. India’s flooding of visa engineers into this country offends me. I’m burning all my clothing and will go naked from now on.

And Cheerios? They don’t let us know on the box if it’s GM or not so they could be sneaking organic in there without us knowing. I’m offended. No more General Mills products for me.