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I know what their business is, and lets be honest they are very good at their business as much as folks like to bash them... In fact I put 3 years in working at the Golden Arches when I was in High School.. was my first job.

I don’t think McD’s is more than it is, but what I am saying is when they left the pre-assembled burgers, and began the well its not quite pre-assembled model, they shot their quality in the foot. Yes I know that sounds like an oxymoronic thing, but its truly not.. even when you are serving low quality food, there are differences. Don’t believe me? Next time you go ask them explicitely to make it fresh (obviously don’t try this in the middle of a lunch rush, though you can) and that you don’t mind the wait. The fact is when you actually assemble the burger at the time its cooked you wind up with a far superior product, even if you wind up putting that product in a holding bin for a few minutes before it sells (what they used to do). Now they by and large don’t assemble the burger until its ordered, this means that patty is luke warm at best, not hot when it goes on the bun, it also means whatever juice it had has leached out into a holding trough while its been holding etc, so you don’t remotely get the same outcome.

And don’t get me started how much better the fries were before they removed beef tallow from the oil, to replace it with a far less healthy option, that at the time everyone was told was healthier.

McD’s sacrificed their quality long ago for price points, I understand this, their patty’s keep shrinking, their buns keep getting more sugar in them, etc etc etc. They don’t put out a quality product anymore, yet their prices as others have pointed out have climbed significantly overall.

They have hit success with their iced coffees and what not, but if you want a good burger, not a $8 or $10 burger, but just a good burger for the price, its hard to argue for McDonald’s. Now McD’s is not the only one suffereing from price increase, all the fast food places have had prices go up noticeably in the last few years.

McD’s just seems to have lost its way, its quality is inconsistent (something it used to pride itself on is gone) Its service while never 5 star was somewhat reliable and decent is also inconsistent. If you want to see 5 star ‘quick service’ your only option is Chick-Fil-A. They deliver quality across the board, price is higher, but food and service is unmatched by any other brand. I know McD’s will never hit that mark, but it should be aiming for it, and it doesn’t seem like it even tries anymore.