I think the reality is that there are a lot more options out there besides McDonald’s now. There was a time when it was pretty much McDonald’s on nearly every street corner and then an occasional other food option. That has changed. There are food options on every corner of America now and McDonald’s is one of many options.
My local Gas Station/country store serves hot food for the workers in this rural area. They have by far the BEST Chicken ‘nuggets’ I have ever had and the are real chicken and about twice the size of the McD’s nuggets. So that’s where my money goes for ‘fast food’ now-a-days.