I think McDonald’s biggest mistake has been in ignoring what their customers want, in favor of not being criticized by those who want to determine what their customers should be allowed to have. You know, *those* people. Who themselves would never dream of eating at a place like McDonald’s.
At least they should listen to one of their competitors:
“My opinion is that the media is the main
supporter of healthy eating. We’re certainly
not hearing it from our customers.”
— Andrew Puzder, CEO of Hardee’s and Carl’s Jr.
Were I in charge of McDonald’s, the first thing I would do would be to compare a Big Mac, which more and more has shrunk to the size of a White Castle slider, with a Whataburger.
The Whataburger chain, in the southland, is very proud that its hamburgers are unchanged in size or character since the late 1950s. Their burgers are still wrapped in paper, not put in a (small) box.
If you had a Big Mac the width of a Whataburger, but otherwise a Big Mac in assembly, you would have a real meal of a burger. Sell the current Big Mac as the “Big Mac, Jr.”
At least put it as an option on your menu. My guess is that it would quickly become McDonald’s number one selling burger, even if it was $5 a burger.
Because *that* is what the customers want! And that is a key to running a successful business.
Agreed, but I think McDs must be run by a bunch of leftists because they have a strong history of caving in to the latest liberal rant such as the healthy food nazis, the econazis, etc. McDonald’s used to be the gold standard for fries, but they succumbed to leftist pressure and wrecked their fries. Same thing with much of the rest of their food.
Also, as I’ve noted previously, I’m not a big fan of their food but the last time I stopped there I spent nearly $7 on a “value meal”. Wow.
I would institute a top quality training and hiring program. I’d copy Chik-Fil-A in every way possible.