Unapologetic, unambiguous, and appropriate.. It was a bonehead move, and the typical knee jerk reaction in the face of pressure from the left, because it has always worked in the past, except it isn’t the past..
They’re concept is Family Dining, and they should have assessed their own marketing strategy, and predetermined that their customer base is the very folks that made the Duck Dynasty programing successful, and is the very market that they had so far succeeded in attracting..
The recent blowback, and utter failure of the condemnation of Chick-Fil-A, under the idenical scenario, should have set the alarms off, but didn’t, and now they will face the consequences..
This may not have the catastrophic outcome that they would have surely experienced had they not so quickly reversed their mistake, but the jury is still out..
This does however, set the record for the future, for everyone on the Homosexual bandwagon, that they had better read the tea leaves of the TEA PARTY, before venturing out on this limb again..