[Extremely Extreme Extremist]

This has got to be the stupidest marketing move since New Coke.

You don't alienate your core customers just for the sake of getting kudos from a tiny, oppressive minority that will still hate your guts anyway.

[Hoodat]

This has got to be the stupidest marketing move since New Coke.

But . . . but it worked so well with Howard Stern.