Take the message to the voters and explain WHY these views are the right ones and put all the issues in perspective. There is not reason a voter should agree on 70% of the issues and then vote the other way because of one or two things. Explain the Big picture and why we need to go for limited government. Explain roe vs wade in terms of state rights. Explain gay marriage in real terms of it being a government contract and that govt doesn’t have the ability to define love. Lessen the impact of these issues even if they don’t agree. It’s something our side has been terrible at doing since Reagan, other than Bush. He did a great job in 2000 on the social issues. Be bold but undercut the dems attacks by making it reasonable and not heartless.