Two different races in two different environments. I don’t think Graham is as reviled in SC like McConnell seems to be in KY. So the differences in campaign strategies are probably justified by the nature of the race.
I don’t think the races are that different actually, and until the past 2-3 months, I would say that Graham was even more reviled among the conservative base than McConnell.
Now McConnell has certainly stepped in some deep do do the past few months that has no doubt pushed him to the top of that list, but again, I contend that the general tenor of the race is the same.
And even so, I contend further that Bevin should set the tenor of the race by running the way Bright has, which has quickly propelled Bright to the top of the heap in SC over more well known opponents who started before he did. Moreover, its a way you can run the same campaign in the primary and the general, which really does work if done correctly .