1. Outlaw Conservative talk radio.
2. Use taxpayer funds to sustain liberal talk radio.
3. Screen callers and only allow shills through.
it's called NPR...
What’s the point of tuning into leftist radio when you’re bombarded with leftist b.s. everywhere else?
That's really the crux of it right there. Talk radio needs an audience. That makes selling advertising during the programs viable.
However, a host blathering on and maybe interviewing a few guests only goes so far. A big part of the appeal seems to be callers getting their chance to interact. That's the death knell of liberal talk radio. Too many conservatives call in and take apart the points made by the host and guest. All too soon listeners start to realize the host and guests are full of brown smelly stuff, and the audience drifts away. No advert bucks, and the program collapses. It has happened over and over again.