They INSULT the intelligence of the very audience they are trying to reach, and turn off every one else.
Obama has given Conservatives plenty of ammunition to use against him and his party--but the only anti-Obama ads I've seen are AWFUL!!!!
Lets start with the midterms..Pelosi and Reid have some zingers in their time in office. A short clip of a string of Republican attempts at participation in government and a short clip of Reid’s collective “NO”, “Dead on arrival” “Non-starter” after each one would/should scare everyone to the pols to make sure he loses his job as Majority Leader. And remind everyone of Pelosi the cuckoo clock, finish with her march up those Capitol steps with that #$$#$*Q&* mallet. Finish with the question: “Is this really what you want?” or “Pelosi, part deux” or something clever. “If you don’t then keep so and so in place or say no to whoever the Dem candidate is.” There’s soooo much material in their abysmal records to work with out there, the commercials would never have to repeat. There’s some good social media folks on our side, too..they could do this easily. Just a suggestion and my own $.02