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My favorite Bill O'Reilly silliness is when he wants to give his opinion on something, but worries it won't be popular, so he assigns the opinion to his alter-ego who he refers to in the third person as "The Factor."

"The Factor believes that men should wear ladies underwear, especially when hosting a television show. The Factor realizes that this position may be unpopular, but I'm going...I mean The Factor is going to continue to wear ladies underwear under my-its suit."

[Cyber Liberty]

He’s not the only one I’ve seen do that, but he does look like the biggest tool when he does it. Usually it’s just “they” or “some say.”