Being near the equator becomes more important the nearer to an equatorial orbit you desire. A good example is a geosynchronous orbit.
Garde la Foi, mes amis! Nous nous sommes les sauveurs de la République! Maintenant et Toujours!
(Keep the Faith, my friends! We are the saviors of the Republic! Now and Forever!)
LonePalm, le Républicain du verre cassé (The Broken Glass Republican)
Rocket still on pad at T-1 hour. You can watch the launch here:
http://www.space.com/17933-nasa-television-webcasts-live-space-tv.html