New definition of a conservative:
A conservative is a former liberal who had their excellent, affordable health insurance cancelled and then found out they couldn’t afford to buy an Obamacare policy because they didn’t qualify for subsidies.
In other words, a conservative is a former liberal mugged by Obamacare.
The true believers can't be swayed. But the liberals and moderates who previously went eeny, meeny, miny, moe at the polling booth are gonna get riled up. And that might be enough for a GOP senate majority in 2014.