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but taking the time to contact them and tell them you are canceling for reason X, goes on a scorecard and tells them why you are leaving them.

Having spent a significant portion of my career in Advertising for a major brand advertising and media buying agency, I can tell you point blank that Company X doesn't really care why an individual stops using their product or cancels their subscription. They really don't. They care more about detecting the shifts in their markets and catering to that shift.

Now you and I may not agree with Guns and Ammo taking the positions they do, and may in fact respond to them and let them know why we're cancelling. Fact is, they won't really care. It's a "cost of business" to them. As long as they make more money catering to the shifting sands, they really could care less.

As for me, I won't be renewing. If they start sending me postage paid renewal notices, they'll get them back with a nasty message to incur the cost to their postage. Probably the best that can be done.

I can tell you point blank that Company X doesn't really care why an individual stops using their product or cancels their subscription. They really don't. They care more about detecting the shifts in their markets and catering to that shift.-----Now you and I may not agree with Guns and Ammo taking the positions they do, and may in fact respond to them and let them know why we're cancelling. Fact is, they won't really care. It's a "cost of business" to them. As long as they make more money catering to the shifting sands, they really could care less.

Amazing, so you think that Guns and Ammo magazine is merely shifting to grow their market share of their magazine subscribers by becoming anti-gun, because their readers have/are become anti-gun?

Guns and Ammo will NOT be increasing their market share from this stance.

Having spent a significant portion of my career in Advertising for a major brand advertising and media buying agency, I can tell you point blank that Company X doesn't really care why an individual stops using their product or cancels their subscription. They really don't.

Actually, they do care, and evidently cancellations DO make a statement, because they didn't wait for you not to renew, the people who took action, got results.

"The end result is Mr. Metcalf is no longer with Guns&Ammo In addition The editor who published it, Mr. Jim Bequette is stepping down and his position will be taken over by Eric Poole."

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