LOLOLOL
Posted on 10/29/2013 6:59:33 AM PDT by Second Amendment First
The end could be near for cookies, the tiny pieces of code that marketers deploy on Web browsers to track people's online movements, serve targeted advertising and amass valuable user profiles.
The moves could radically shift the balance of power in the $120 billion global digital advertising industry—and have ad technology companies scrambling to figure out their next play.
*
On Wednesday, Microsoft quietly announced in a blog post that the company will give marketers the ability to track and advertise to people who use apps on its Windows 8 and 8.1 operating system on tablets and PCs. The company will do this by assigning each user a number—a unique identifier—that monitors them across all of their apps. (The system doesn't block cookies in Microsoft's Internet Explorer Web browser.) Industry players think Microsoft-powered smartphones and Xbox game consoles will be a natural extension of the system, but Microsoft kept mum on the question.
Microsoft could then use its access to consumers to broker advertising to people or sell data about users as part of demographic categories, such as avid game players under 40 who also check sports apps. Earlier this year, Apple also began offering advertisers the ability to trail and target users through a unique ID on smartphones and tablets.
Google's plans, which the company disclosed in only the broadest of terms last month, would also make use of a unique ID. But the tracking could be far-reaching, say industry experts. Google's system could tie together data about users across all the company's products—Gmail, the Chrome browser and Android phones. In a statement about its efforts, the company said "technological enhancements" like an identifier could improve security "while ensuring the Web remains economically viable."
(Excerpt) Read more at online.wsj.com ...
Threaten ?
It’s not a threat, it’s a cost saving plan. Eliminate cookies and replace them with a uniform tracking ID that works and is exchanged cross platform automatically.
This will fit in nicely with the latest login security concepts where your ‘profile’ is recognized by hardware/software that’s already commonly available on the XBOX KINNECT. Your VISUAL PROFILE is recognized and then linked to a cloud based cookie jar that has your name on it.
Ain’t it kool ?
Figures.
I have a Tracphone rather than a ‘regular’ cell phone. I’m wondering, with all the NSA tracking, how they handle this sort of phone since it isn’t associated with an account. Of course, I’m sure they can break into whatever lists of contacts are on the phone somehow ..... I’m waiting for them to outlaw phones where you don’t have to have an account with personal, identifying info.
The Spite House switchboard number is (202) 456-1414.
Just saying...
you mean gmail is government email
I know
I assume everything I put on it is read by NSA
helps them fall asleep at night
No, I mean when gmail asks for a phone number, give ‘em one. Your local newspaper editor’s, The mayor, The occupier, dial a prayer, the sewage treatment plant, something.
That's the really scary thing. But, I rather think they already have me tracked by device urls anyway, at home, work or mobile.
OH!
lol
brilliant! I like that
sorry I’m so dense
Perhaps Darksheare can get you some coffee?
lol
I guess I need more, I have been drinking coffe but maybe I need expresso
I just make one up.
Scru ‘em.
Thanks
I just make one up.
Scru ‘em.
I used to work for the Law Enforcement Relations department at a large cell phone company. When working with the DEA I found out the trakfones are hugely popular with drug dealers. They go through a lot of ‘em, throwing them away at pretty regular intervals.
You can only track the phone based on who the person calls and receives calls from. Every time you throw it away and get a new one, you are a “new entity”. The old one is “dead”.
Very interesting ... thanks!
There was rumor of someone crushing a No-Doze caffeine tab into coffee brewed my way.
I have not heard tell of the results.
How dare they... how dare the little jerks do this?
If you have nussink to hide vhy vould you care?
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