I have seen Priceline and Travelocity, why couldn’t they just do something like that? Find the company/policy you want and then click through to secure servers to sign up?
Wouldn’t that have been so much simpler?
There is nothing more complicated in what they wanted to do than Priceline and Travelocity. They could have bought their software and adapted it. And I bet for a whole lot less money....about 280 million less.
And my personal info is secure on those sites.