[DManA]

Rush called Cumulus a “garbage company”.

I don’t think the question is will Hannity survive.

The question is will Cumulus survive.

[DemforBush]

I tend to agree; Limbaugh will always have a network that is willing to pick his show up. Talk radio might not be the growth industry it was twenty years ago, but Limbaugh will always bring in huge ratings. Cumulus is making a big mistake if they let him go.

[shibumi]

"The question is will Cumulus survive."

Bingo!

And if they sign Savage (the quintessential stopped clock who is right twice a day) they'll just be nailing their own coffin.

[JSteff]

You are probably right. Cumulus needs to bear in mind that a great talent can and does set the rules in today's crazy business climate. Hopefully they will see that Rush is right and a better snap decision maker given the Rush's overall proven history.

Ignoring Rush's better acumen to the current climate may be the wrong read for Cumulus. Now they will need to take advantage of multiple big talents (including Hannity's replacement) and properly sort this all out.

Could this be shown. in the long view, to be a jump the shark moment for Cumulus? Many in the business probably hope so for various reasons.

[TBP]

Rush called Cumulus a “garbage company”.

And Rush is right.