I had heard on the radio they were going to use a better cocoa powder, and they weren't kidding. It must be Dutched cocoa, now.
Get a box. You won't be sorry. Also, you know they are fresh!
Must have vanilla ice cream with two at a time (and heat the cupcakes in the micro for 10 seconds before serving). When I was a kid (decades ago to be sure) we used to try and see if we could tell a difference in the flavor of the little white curly line on top from the blab of chocolate icing under it.