You are correct.
I bet Norman was all puffed up because he'd look at the ratings and think they were cheering his liberalism.
No....they were tuning in because they loved Archie.
I remember after 9-11 someone played Archie's solution to skyjacking (he suggested passengers be issued pistols before boarding) and then remarked: "Doesn't sound so stupid now".
Bingo, I love it.